Digital Marketing: The Next Generation of SEO

Author: Megan Braverman | July 13, 2015

“Reinvention” is the word being used to describe the next generation of Search Engine Optimization (SEO), with a heavy emphasis on strategic thinking, rather than quick tips and tricks. The thinking behind SEO strategies and the way we approach them is changing.

The biggest shift in thinking occurs in our marketing strategies. Instead of asking ourselves how we can boost and improve website ranking, we should ask people who search for our specific services how we can manage their expectations. We can influence people’s behavior and perspective about specific services/products by making their interaction with our content more tailored.

Quality content is also becoming a big tool for the next generation of digital marketers. With so much information accessible on the Internet, we need to ask ourselves how well we are answering consumers’ questions. High-quality content performs better because by making consumers better informed, their needs will be met—which will in turn generate more loyal customers.

A clear vision and solid objectives on what success looks like for your company are crucial in determining your Google Search Engine Optimization strategy. Imagining what success looks like can be a huge challenge, but is necessary for long-term success. A common misconception is that you need to learn and implement clever marketing tools first, when you actually need to be doing that last. If you haven’t defined clear digital marketing goals, then how can you know what tools you need to use in the first place? With clear goals, you can identify which specific marketing tools will be best for your digital marketing SEO strategy.

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