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Podcast: The Power of Specialization

Author: Berbay Marketing & PR | February 27, 2019

Episode 31

Donald Snyder, CPA and partner at accounting and consulting firm Green Hasson Janks in the firm’s Los Angeles office, has more than 35 years of experience in public accounting and chairs the firm’s Assurance and Advisory Department, the Quality Control Department and the Food and Beverage Practice. He provides audit, accounting and consulting services to clients in the food distribution, food processing and manufacturing industries.

A frequent lecturer and author, Donald addresses topics such as internal accounting controls, and fraud prevention and detection in the workplace. He also writes for the firm’s CPA Food Bites blog and is a co-author of Green Hasson Janks’ annual Food and Beverage Whitepaper.

Donald is a member of the California Society of Certified Public Accountants and the American Institute of CPAs. He currently serves on the Board of Directors for the Children’s Nature Institute and his synagogue. Additionally, Donald is head of the Finance Committee at Pressman Academy.

What you’ll learn in this episode:

  • Steps to identify your niche and market yourself.
  • Why specialization doesn’t mean you’ll lose out on business in other areas.
  • Why it’s important to act strategically and have clear plans when moving into a new niche.
  • The importance of having a true passion for and a foundation in your chosen niche.

How to contact Donald Snyder:

Berbay Marketing & PR