How B2B Companies Can Harness the Power of the Internet

Author: Amy Rossetti | January 29, 2016

Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, find three tried-and-true strategies for B2B companies.

Get your website in tip-top shape.

Whether you’re a purely online business or you have brick-and-mortar locations, your website is arguably the most important internet “property” you own. It’s usually the first place that customers and clients go to learn more about your business, and first impressions can make or break the sale. Optimize your site so potential leads can find you easily via search, and make sure that your website conveys your mission in a simple, easy-to-use way.

Share stories, not sales pitches.

The internet is the ideal platform for one-to-one marketing: it allows you to start conversations, hear your customers’ needs and address them instantly. What does that mean? Spam and pushy sales pitches won’t cut it anymore. Today, authenticity is the driver of digital marketing. Think of explaining what you do as telling a story. Photo albums, videos and personal perspectives are what resonate with customers most.

Refine your social media presence.

There are so many social platforms and strategies out there that it can be hard to determine which ones are right for your company. The best way to decide? Look to your audience and competitors. What topics are they discussing, and where are they talking about them? Identify companies you want to emulate and study their social media strategy carefully. Then, incorporate what you’ve discovered into your own marketing goals.

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