Podcast: Teaching Lawyers to Think Like Business Owners

Episode 64

What you’ll learn in this episode:

• Steps for every attorney to think like a business owner.
• The three key pillars necessary for developing a prosperous practice.
• Trends in legal marketing and business development.

As president and chief strategist of KLA Marketing Associates based in New Jersey, Kimberly Rice provides strategic marketing advisory services to forward-thinking law firms and lawyers seeking to attract new clients and business opportunities. She collaborates with lawyers and law firms of all sizes to guide them in building, growing and sustaining a prosperous business and also educates them on how to exceed clients’ expectations and increase revenue.

Prior to founding KLA Marketing Associates, Kimberly served on and for senior management teams for nearly 20 years with three corporate law firms in the metro Philadelphia area, where she designed and led strategic marketing programs.

In response to client requests, Kimberly founded Women in Law Rainmaker Forum to co-create positive change with women lawyers seeking to jump-start their business development efforts and create the careers of their dreams via group learning, peer mentoring and masterminding business challenges. She is also the author of Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business and is a frequent speaker on a range of law firm business growth topics.

Additional resources:

• Website
• LinkedIn
• Facebook
• Twitter
• “Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business”
• The Secret Sauce Marketing Tastings podcast

Episode Transcript