Podcast: Teaching Lawyers to Think Like Business Owners

Episode 64

What you’ll learn in this episode:

  • Steps for every attorney to think like a business owner.
  • The three key pillars necessary for developing a prosperous practice.
  • Trends in legal marketing and business development.

As president and chief strategist of KLA Marketing Associates based in New Jersey, Kimberly Rice provides strategic marketing advisory services to forward-thinking law firms and lawyers seeking to attract new clients and business opportunities. She collaborates with lawyers and law firms of all sizes to guide them in building, growing and sustaining a prosperous business and also educates them on how to exceed clients’ expectations and increase revenue.

Prior to founding KLA Marketing Associates, Kimberly served on and for senior management teams for nearly 20 years with three corporate law firms in the metro Philadelphia area, where she designed and led strategic marketing programs.

In response to client requests, Kimberly founded Women in Law Rainmaker Forum to co-create positive change with women lawyers seeking to jump-start their business development efforts and create the careers of their dreams via group learning, peer mentoring and masterminding business challenges. She is also the author of Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business and is a frequent speaker on a range of law firm business growth topics.

Additional resources:

Episode Transcript

Related episodes.

LFMC Feature Image 14

Episode 115: Want to Generate Leads? Start Tracking

Episode 115 What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How […]

Read More →
LFMC Feature Image 15

Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand

Episode 114 What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is […]

Read More →

Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know

Episode 113 What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm […]

Read More →

Dominate the Conversation

Arrange a meeting with our team

"*" indicates required fields

This field is for validation purposes and should be left unchanged.