Episode 17
A key member of Lowenstein Sandler’s management team in the New York office, Greg Fleischmann leads the firm’s business development, marketing and communications functions. His responsibilities include practice growth, client development, brand strategy and communications.
Before joining the firm, Greg served as global marketing director for Baker McKenzie, where he led a global marketing and business development team responsible for growing revenue across the firm’s 12 practice groups. Prior to that, he served as national industry marketing and business development leader for Deloitte’s U.S. Life Sciences & Health Care Industry practice.
Fluent in Japanese, Greg spent several years as a news reporter for Japanese television and hosted a live talk show on Japanese radio. He received his Bachelor’s degree from Connecticut College and his M.B.A. from Columbia University.
What you’ll learn in this episode:
- How to build credibility in your career as a legal marketing professional without having a background as a lawyer.
- How to approach your lawyers and get them on board with marketing by delivering value to their practice.
- How lawyers can build relationships with prospective clients to generate new business.
- Why many law firms lack a command-and-control structure and how it can be addressed.
- Why it’s more difficult to convince law firm leaders to market the firm during stable economic times and how to overcome this.
