Podcast: Press Conferences: Tactics to Ensure Success

Episode 48

For more than a decade Megan Braverman, Principal of Berbay Marketing & PR, has possessed an exceptional reputation as a strategic asset for law firms and other professional service firms. She is known for her ability to execute marketing campaigns that surpass business goals by immersing herself in clients’ operations, identifying what sets them apart from their competition and leveraging this to create countless PR opportunities by generating awareness and reinforcing credibility. Among her many accomplishments, Megan has successfully spearheaded dozens of press conferences that have garnered top-tier media coverage for clients, and have been recognized by journalists as well-organized and professionally done.

Megan is a member of Women Lawyers Association of Los Angeles and ProVisors. She regularly presents on topics of interest to the legal industry and has spoken to groups such as the Diversity in Leadership Forum.

What you’ll learn in this episode:

• Why press conferences are still highly relevant and when a firm should consider holding one.
• Who should be invited, how long a press conference should be, and how to best structure the event.
• How to determine key spokespeople.
• How to control the flow of information to avoid releasing too much information prior to the press conference.
• Why it is important to set rules and boundaries with media early on, especially if the news is highly-charged.
• What role a public relations firm plays at a press conference.

Contact Megan:

• Email: megan@berbay.com
• Phone: (310) 405-7343
• LinkedIn