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Meet The Team
Experience. Expertise. Passion.
Bringing more than three decades of industry-leading marketing and public relations expertise.
Blog
Thought Leadership
Building a Law Firm Content Marketing Program That Works
There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
The Problem With Newswire Media Coverage
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
Case Studies
Working and Winning For Our Clients
Email Campaign Drives Immediate Business for Newly Launched Firm
Client: Los Angeles boutique tax and business management firm catering to high-net-worth individuals Challenge: The client was launching as a new firm with a modern, tech-forward brand with a highly relationship-driven client base. While the team excelled at white-glove, one-to-one outreach, they were hesitant to implement an email marketing strategy to announce the firm, worried that it would feel too impersonal or spammy. Berbay’s goal was to demonstrate that an e-newsletter…
Boosting Emerging Real Estate Firm’s Standing through Nominations and Rankings
Client: Nationwide private commercial real estate lender Challenge: A commercial real estate lender sought to enhance their visibility and credibility in a competitive market, where they faced the challenge of competing against firms with 10 to 20 years more experience. Despite their success, they lacked a strong digital presence and had not promoted their achievements, which limited…
Transforming Lead Generation and ROI Tracking for Long-Term Growth
Client: A nationwide nursing home abuse law firm Challenge: The firm was unable to monitor the effectiveness of its marketing efforts and ROI of multiple campaigns. Work: The Berbay team went to work, executing on multiple phases: Customized CRM: Using the current CRM, instead of spending money and resources getting a new one, we customized their platform…