The 2018 LMA Tech West Conference examined the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle. Within this were 10 strategies marketing and business development professionals could implement in their law firms to stay at the forefront of a rapidly changing industry.
Business Development
How Much Money Should You Spend on Your Marketing?
The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business