Small Things Make a Big Difference

I went to dinner at a new pizza place that opened about six months ago.  It was a very small restaurant with limited seating, but received positive press on the food; so naturally, it was very busy when our party of two arrived.  We were told it would be about a 30-minute wait.  Waiting for a table at a restaurant happens a lot in Los Angeles, so we were OK with waiting.  During our 30-minute wait, the staff was not only apologetic for the wait time, but they also gave us a complimentary small appetizer to hold us over.

Regardless of how good the food was, my friend and I knew we’d come back if only for the surprise bonus and appreciative wait staff. Offering a free appetizer was a fantastic way to show us they cared and appreciated us waiting.

It’s the small things that can make a big difference. What are the “small” aspects of your services that make a big difference to clients?


– By Berbay Senior Account Manager Megan Braverman

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