GLA-ALA’s Marketing Intelligence
For the seventh consecutive year, Berbay exhibited at the Greater Los Angeles Chapter of the Association of Legal Administrators (GLA-ALA) 2012 Annual Employment Law Forum on January 28th in downtown Los Angeles. We look forward to this each year to catch up with colleagues we may only see at GLA-ALA events, network with clients, and of course, learn the latest on employment law developments.
The structure of the Forum is one we have always appreciated as an exhibitor. The presentations are held in the same room as the exhibit booths and there are several breaks throughout the morning, providing attendees with the opportunity to stop by and learn about your services. Because everything is in one room, attendees are more inclined to visit your booth rather than having to traipse off to a separate exhibit hall. Most importantly, GLA-ALA is great about giving their “business partners” (sponsors) recognition and encouraging members to engage our services.
We also enjoy taking the opportunity to gather marketing intelligence on what other firms are doing. Just when you think you’ve seen every type of pen or stress ball, something new is being handed out. We find it interesting to visit other tables and peruse their set-ups, and this is something every professional service provider should keep in mind – check out what others are doing. Remember, exhibiting isn’t all about networking and business development; it’s a chance to see how others are implementing their marketing and gathering ideas to work into your own approach.