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Podcast: Showcasing the Value of a Marketing Department

Author: Berbay Marketing & PR | January 30, 2019

Episode 28

Michael Blachly is the Chief Marketing Officer at Gray Reed & McGraw and has more than 19 years of experience in corporate marketing, business development and corporate communications primarily centered on driving business in the professional services sector.

He provides Gray Reed McGraw with strategic direction on the firm’s business development and marketing initiatives, and leads a team responsible for business development, marketing/branding, marketing technology, creative production, research, public relations and events.

Prior to joining Gray Reed McGraw, Michael directed marketing and communications for the Southern Methodist University Dedman School of Law, Cornerstone Credit Union League and his own political consulting firm, Hamby & Blachly.

He is a founding member of the Legal Marketing Association’s (LMA) Texas Chapter, served as past-president of LMA’s Southwest Region and has held numerous leadership positions within LMA. He was recognized by LMA as the first recipient of the LMA Southwest Region President’s Award.

Michael regularly speaks on marketing and business development topics, and has presented to numerous organizations, including LMA, Southern Methodist University, Baylor University and International Association of Business Communicators.

Michael is also a passionate photographer and has pursued this hobby for most of his life. To view Michael’s photography portfolio, go to www.michaelblachly.com.

What you’ll learn in this episode:

  • Effective ways to demonstrate the value that a marketing department brings to justify the cost.
  • What “return on objective” is; how it’s different than return on investment, and why ROO is important for law firms.
  • How to track a firm’s marketing budget in a deeper way and how to use it to plan future initiatives.
  • Tactics to showcase your marketing knowledge and position yourself as an expert with your attorneys.
  • How to use presentations to educate and encourage attorneys to effectively market themselves.

How to contact Michael Blachly:

Berbay Marketing & PR