Podcast: Showcasing the Value of a Marketing Department

Episode 28

Michael Blachly is the Chief Marketing Officer at Gray Reed & McGraw and has more than 19 years of experience in corporate marketing, business development and corporate communications primarily centered on driving business in the professional services sector.

He provides Gray Reed McGraw with strategic direction on the firm’s business development and marketing initiatives, and leads a team responsible for business development, marketing/branding, marketing technology, creative production, research, public relations and events.

Prior to joining Gray Reed McGraw, Michael directed marketing and communications for the Southern Methodist University Dedman School of Law, Cornerstone Credit Union League and his own political consulting firm, Hamby & Blachly.

He is a founding member of the Legal Marketing Association’s (LMA) Texas Chapter, served as past-president of LMA’s Southwest Region and has held numerous leadership positions within LMA. He was recognized by LMA as the first recipient of the LMA Southwest Region President’s Award.

Michael regularly speaks on marketing and business development topics, and has presented to numerous organizations, including LMA, Southern Methodist University, Baylor University and International Association of Business Communicators.

Michael is also a passionate photographer and has pursued this hobby for most of his life. To view Michael’s photography portfolio, go to www.michaelblachly.com.

What you’ll learn in this episode:

  • Effective ways to demonstrate the value that a marketing department brings to justify the cost.
  • What “return on objective” is; how it’s different than return on investment, and why ROO is important for law firms.
  • How to track a firm’s marketing budget in a deeper way and how to use it to plan future initiatives.
  • Tactics to showcase your marketing knowledge and position yourself as an expert with your attorneys.
  • How to use presentations to educate and encourage attorneys to effectively market themselves.

How to contact Michael Blachly:

Related episodes.

LFMC Feature Image 14

Episode 115: Want to Generate Leads? Start Tracking

Episode 115 What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How […]

Read More →
LFMC Feature Image 15

Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand

Episode 114 What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is […]

Read More →

Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know

Episode 113 What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm […]

Read More →

Dominate the Conversation

Arrange a meeting with our team

"*" indicates required fields

This field is for validation purposes and should be left unchanged.