Recognized as one of the leading high-tech hubs in the U.S., San Diego’s innovative economy is anchored by several life science, communications, clean tech and software industries. It’s the eighth largest city in the country, with 1.37 million residents, and the second biggest city in California, after Los Angeles, which is 120 miles away. Professional services firms can take advantage of San Diego’s wide range of industries and diverse population with the help of Berbay Marketing & PR. Some statistics of San Diego’s highly educated and diverse population, include:
The median age of San Diego’s population is 35.6.
More than a quarter of the population is younger than 20 and only 11% is older than 65.
7% of San Diego’s workforce over the age of 25 has at least a bachelor’s degree compared to the state average of 30.7%.
9% of college grads have degrees in an engineering or scientific field.
Because of San Diego’s proximity to Mexico (17 miles away), the region is increasingly becoming bicultural. The city is one of the most ethnically and culturally diverse places in the nation with more than 100 languages spoken by San Diego residents.
The U.S. Census Bureau reports that,
There were 130,529 businesses in San Diego in 2007 employing 641,412 people.
The biggest segment of the job market (21.9%) is in educational services, health care and social assistance with professional, scientific, management, administrative and waste management services coming second (16.3%).
The most common income level is $50,000 to $74,999 (16.9%) with 43.5% of the population making $75,000 or more a year.
The median home price is $493,100.
San Diego also has a varied economic base, making it a successful location for professional services.
It has the largest concentration of military in the world. San Diego is home to more than 60% of the U.S. Pacific Fleet and more than one third of the combat power of the U.S. Marine Corps. Seven military bases are in the city, such as the Marine Corps’ Camp Pendleton, which is often used for training along the base’s 17 miles of Pacific coastline and Naval Base Coronado, which is home to the SEAL teams and Special Boat Units. The defense industry represents a quarter of all jobs in the area, with the United States Navy consistently employing the most people in the city, according to San Diego’s Comprehensive Annual Financial Report (CAFR).
The city is one of the top 10 visitor and meeting destinations in the country with more than 30 million people visiting San Diego each year. The San Diego Economic Development Corp. reports that this industry provides jobs for about 160,000 San Diegans per year and that San Diego visitors spent nearly $7.5 billion in 2011. Balboa Park is where much of the city’s tourism is happens. It is the location of the San Diego Zoo, the Natural History Museum, the Museum of Man, the Museum of Photographic Arts and the Air & Space Museum. Other popular tourist attractions include SeaWorld and Legoland.
San Diego is one of California’s most concentrated centers of renewable energy employment with more than 850 companies, some of which being Sempra Energy and Cleantech San Diego. Employment in this sector increased 73%, while total regional employment grew 26%, from 1995 to 2010.
San Diego offers state-of-the-art healthcare and is considered a leader in technology-driven health innovation, including the emerging field of wireless health. In 2014, Kaiser Permanente, Sharp Healthcare and UC San Diego Medical Center collectively employed 4.3% of the city’s workforce, or nearly 31,000 people (CAFR).
60% of the technology developed in unmanned aerospace systems was performed in San Diego County. With increasing use of aerial drones for commercial and consumer purposes, the area is well positioned to benefit in the future.
The University of California, San Diego, the second largest employer in San Diego County as of 2014, has become one of the top ten public universities in the country in a span of only fifty years (CAFR). Some other universities in the city include San Diego State University, the University of San Diego, and Point Loma Nazarene University. The city also has many community colleges, including San Diego City College, San Diego Mesa College, and San Diego Miramar College. Higher education employs hundreds of thousands of people and creates a lasting economic impact by creating new companies spawned by research and technologies at local universities.
With proper marketing and public relations strategies in place, San Diego may be the right place for your law firm, financial and real estate services, A/E/C or B2B enterprise. Berbay Marketing & PR can help your firm achieve the visibility in front of this young, diverse and educated market.
We provide our clients with a wide range of service, including public relations, marketing material, online marketing, speaking engagements, nominations and rankings, and website development. Cut through the clutter of today’s modern media environment with a clear, concise and compelling message developed by Berbay that utilize many media outlets. We can help you reach the potential clients you seek in order to grow your firm’s business.
If you’re interested in marketing your professional services in San Diego, contact us at (310) 914-4200 or email us at firstname.lastname@example.org today.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley