Long Beach has a dynamic and diverse economy. It’s one of California’s largest cities and could be the ideal target, both individuals and businesses, to market your firm’s services.
The city is located between Los Angeles and Orange County, providing access to a vast number of consumers and businesses in Southern California. Long Beach is also located on the Pacific Ocean and its port provides access to countries across the world. Its port and proximity to the Pacific Ocean is what has gotten it dubbed “The Aquatic Capital of America.” Other factors that got Long Beach its nickname are its consistently ideal climate and waters that are perfect for sailing in and the many Olympians and world champions that come from this city.
Downtown Long Beach is about 22 miles south of downtown Los Angeles. The two cities border each other for several miles along Long Beach’s southwestern coast. Long Beach also borders Orange County on its southeast coast. Four freeways (405, 605, 710 and 91) provide easy access to downtown and greater Long Beach.
There were 37,610 businesses in Long Beach as of 2007 employing 244,000 people, according to the U.S. Census, which estimates the city’s population at 469,428 in 2013. It is ranked as the 36th largest city in the country, and the seventh largest city in California.
The Port of Long Beach is a key transportation hub in the global trade marketplace. It is the second busiest port in the United States. Together with the Port of Los Angeles, they are the fifth busiest ports in the world.
The port is in the midst of a $4.5 billion, decade-long capital improvement project. A major component of the port’s upgrade is the Middle Harbor Redevelopment project, which will combine two older terminals and modernize them to accommodate larger vessels and more cargo. Additionally, another project is replacing the Gerald Desmond Bridge with a taller cable-stayed bridge.
The Census Bureau states that the biggest types of employers in Long Beach are,
The primary industry clusters in Long Beach are business and professional services, trade and transportation, health care, manufacturing, travel and tourism, arts and culture, and nonprofit and community services. The city has a large petroleum industry with wells located both underground and offshore. Long Beach manufacturers a wide range of products including aircrafts, car parts, electronics, audiovisual equipment and home furnishings.
Economic strengths for Long Beach, according to its Chamber of Commerce, include,
Of those living in Long Beach, according to the Census Bureau,
If your firm is considering marketing your services to the residents, workers or businesses in Long Beach, California, Berbay Marketing & PR can help you reach your goals.
Cut through the clutter of today’s modern media environment with clear, concise, compelling messages crafted by the professionals at Berbay Marketing & PR. We can help your firm reach its potential with effective marketing communications targeted to the right businesses and individuals, using the right method at the right time.
If your firm is interested in using compelling, cost-efficient marketing to help you reach potential clients in Long Beach, contact us at (310) 914-4200 or write to us at firstname.lastname@example.org today.
Long Beach Resources
Long Beach Chamber of Commerce
Long Beach Convention and Visitor Center
2013 Comprehensive Annual Financial Report
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