Long Beach Marketing Resources
Long Beach has a dynamic and diverse economy. It’s one of California’s largest cities and could be the ideal target, both individuals and businesses, to market your firm’s services.
The city is located between Los Angeles and Orange County, providing access to a vast number of consumers and businesses in Southern California. Long Beach is also located on the Pacific Ocean and its port provides access to countries across the world. Its port and proximity to the Pacific Ocean is what has gotten it dubbed “The Aquatic Capital of America.” Other factors that got Long Beach its nickname are its consistently ideal climate and waters that are perfect for sailing in and the many Olympians and world champions that come from this city.
Downtown Long Beach is about 22 miles south of downtown Los Angeles. The two cities border each other for several miles along Long Beach’s southwestern coast. Long Beach also borders Orange County on its southeast coast. Four freeways (405, 605, 710 and 91) provide easy access to downtown and greater Long Beach.
There were 37,610 businesses in Long Beach as of 2007 employing 244,000 people, according to the U.S. Census, which estimates the city’s population at 469,428 in 2013. It is ranked as the 36th largest city in the country, and the seventh largest city in California.
The Port of Long Beach is a key transportation hub in the global trade marketplace. It is the second busiest port in the United States. Together with the Port of Los Angeles, they are the fifth busiest ports in the world.
- More than $100 billion worth of cargo moves through the port each year.
- Trade going through Long Beach supports an estimated 1.4 million jobs throughout the country and about 316,000 (or one in 22) in Southern California, generating about $15 billion in annual wages.
The port is in the midst of a $4.5 billion, decade-long capital improvement project. A major component of the port’s upgrade is the Middle Harbor Redevelopment project, which will combine two older terminals and modernize them to accommodate larger vessels and more cargo. Additionally, another project is replacing the Gerald Desmond Bridge with a taller cable-stayed bridge.
The Census Bureau states that the biggest types of employers in Long Beach are,
- Educational services, health care and social assistance. Some examples of major Long Beach employers in these industries are Long Beach Unified School District, as well as Long Beach Memorial Medical Center.
- Professional, scientific, management, administrative and waste management services. In 2013, The Boeing Company employed over 5,000 people in Long Beach, or about 2.09% of the city’s workforce (Comprehensive Annual Financial Report).
- According to the Census Bureau, there were 989 retail businesses, all of varying sizes, in 2012 within Long Beach.
- Arts, entertainment, recreation, hospitality and food services. The RMS Queen Mary is a retired ship that falls into all of these categories and is permanently moored at the Port of Long Beach. The ship is home to a hotel and many other attractions. There’s a wide variety of restaurants, such as fine dining at Sir Winston’s Restaurant & Lounge or a family-friendly option at Promenade Café. The Queen Mary also offers tours of the ship, as well as exhibits such as “Diana: Legacy of a Princess,” which offers a closer look at Princess Diana’s life and the Royal Family as a whole.
- A major manufacturer and employer in Long Beach is Denso, which manufactures automobile parts to companies such as Toyota and Honda.
The primary industry clusters in Long Beach are business and professional services, trade and transportation, health care, manufacturing, travel and tourism, arts and culture, and nonprofit and community services. The city has a large petroleum industry with wells located both underground and offshore. Long Beach manufacturers a wide range of products including aircrafts, car parts, electronics, audiovisual equipment and home furnishings.
Economic strengths for Long Beach, according to its Chamber of Commerce, include,
- A diverse and stable residential base.
- Strategic location within the Southern California region.
- Relatively stable and diversified employment base spread over several industry sectors.
- World class port.
- Modernized airport
- Numerous amenities supporting the convention and tourism industry.
- Ample supply of affordable and available commercial, office and retail space suitable to support business growth.
Of those living in Long Beach, according to the Census Bureau,
- The most common income range is $100,000 to $199,999 at 18.6% of the population, followed by $50,000 to $74,999 at 17.4%.
- Those making $200,000 or more are 4.7% of the city.
- The mean household income is $73,779.
- The median value of owner occupied housing is $417,600.
If your firm is considering marketing your services to the residents, workers or businesses in Long Beach, California, Berbay Marketing & PR can help you reach your goals.
- We help professional services firms, law firms, financial and real estate services, A/E/C and B2B enterprises.
- We provide our clients public relations, marketing material, online marketing, speaking engagements, award nominations, rankings and website development.
- Our office is located in Los Angeles. We understand the residents and businesses in Long Beach, as wells as the Greater Los Angeles area.
Cut through the clutter of today’s modern media environment with clear, concise, compelling messages crafted by the professionals at Berbay Marketing & PR. We can help your firm reach its potential with effective marketing communications targeted to the right businesses and individuals, using the right method at the right time.
If your firm is interested in using compelling, cost-efficient marketing to help you reach potential clients in Long Beach, contact us at (310) 914-4200 or write to us at info@berbay.com today.
Long Beach Resources
Long Beach Chamber of Commerce
Long Beach Convention and Visitor Center
2013 Comprehensive Annual Financial Report
Census Bureau
