Podcast: Attracting New Clients Through Word-of-Mouth Marketing

Episode 62

What you’ll learn in this episode:

  • How data can guide and improve your marketing content and engagement.
  • The two ways law firms can grow, according to Bill.
  • Why the key to successful content marketing, especially for smaller law firms, is to hire an experienced outside expert rather than trying to do it internally.
  • Bill’s definition of “word-of-mouth” marketing and how this can grow your firm.
  • The biggest opportunity that most attorneys aren’t taking advantage of to drive new business.

Bill Bice, founder and CEO of Boomtime, is a serial entrepreneur who is passionate about helping small businesses grow. A programmer at heart, Bill founded Boomtime to create a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for law firms and B2B at scale. Bill started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Thomson Reuters eventually acquired ProLaw and Bill joined the $2B West division where he went on to establish West km, a knowledge management software that integrates with a firm’s work product while incorporating Thomson Reuters’ Westlaw enhancements and legal research technology.

Additional resources:

Episode Transcript

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