I recently attended a panel discussion, featuring reporters from a prestigious Los Angeles media outlet, discussing best practices when pitching to the media. Major media outlets are constantly being bombarded with emails and phone calls from people who want to get their clients’ stories published. When receiving hundreds of pitches a day, you are bound to develop pet peeves, regular annoyances and a list of definite don’ts.
The panelists shared insight into what to think about before pitching to the media, as well as what to avoid:
The panelists also let us in on a secret that they don’t often like to admit:
As public relations and marketing professionals, it’s important to value our relationships with the media. Taking a few moments to ask yourself if you are making any of the above mistakes, and being well informed about how the media works, can positively affect your pitching efforts and, in return, garner greater results for clients.