As a lawyer, your online reputation has become increasingly vital to your business. With the growing popularity of social media and consumer review websites, it’s more important than ever to take charge of your online presence. Avvo is one online platform that connects consumers – whether individuals or businesses – with attorneys in a range of practice areas. Similar to services like Yelp, Avvo allows prospective clients to read reviews of attorneys by their former/current clients and peers and weigh that material in their decision-making process.
Your Avvo profile is just as important when it comes to search engine results. Avvo profiles typically come up very high in search engine rankings, so when a potential client is vetting you, your Avvo profile may be among the first results they see. With a thoughtfully completed and up-to-date profile, you have the opportunity to contribute to and reinforce their comfort level with you as their representative.
Here are four ways to take control of your Avvo profile and use it to optimize your online presence.
To claim your profile, visit Avvo.com and click “Find a Lawyer.” Enter your name and city/state, and click on your name once you locate it. On your profile page, you will see a link under your name that says, “Is This You?” Click the link and follow the steps to complete profile setup. The editing process is straightforward, and Avvo will guide you through the information fields that need to be completed. Keep in mind, the more information you add, the better.
Once you have claimed your profile, you’ll notice you likely already have a numerical rating which will appear close to your photo. If you are just claiming your profile, it’s likely that it falls low on the scale of 1 to 10. The numerical rating is calculated based on a mathematical model that considers the information in your profile, including years in practice, disciplinary history, professional achievements and industry recognition.
Your numerical rating comprises three categories: experience, legal industry recognition, and professional conduct. Having a robust profile is as important as having a robust website. The more information you include and the higher your Avvo rating, the more likely you are going to appear in top search results on Avvo for your practice area or location.
In addition to your numerical rating, you will see “Client Reviews” to the right of your rating. If you have been reviewed by clients, you will likely see a series of stars denoting your overall average of how clients have rated you on a scale of 1 star (poor) to 5 stars (excellent). If you don’t have any client reviews, you won’t see any stars. If three clients, for example, have reviewed you, you will see the overall average for how they’ve rated your success, denoted in stars.
Client reviews are a tremendous marketing tool. While they do not impact your overall Avvo numerical rating, they are extremely important to include in your profile. The successful conclusion of a matter is an opportune time to ask clients if they would be willing to provide a review on Avvo. On your personal Avvo page under “References,” you can locate the section for client reviews. Writing a review is quick and easy, and Avvo will guide your client through the few steps.
Below are three tips for increasing your rating:
As the largest legal directory in the United States and with more than 6 million visits per month, it’s clear that Avvo is here to stay. Now is the time to jump in and take advantage of all the benefits that Avvo has to offer.