Podcast: Executing A Successful Law Firm Rebrand

Episode 30

Lisa Simon is the Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie LLP located in the firm’s Phoenix office. She creates and implements innovative business development and marketing strategies that build the firm’s brand, increase awareness and relevance to drive revenue. Lisa provides strategic leadership and support to the firm’s managing partner, practice group leaders, office leaders, marketing professionals and others in establishing and achieving business development goals.

Lisa served as Legal Marketing Association (LMA) President in 2008 and has held numerous industry and community leadership positions within the organization, including as a member of the Board of Directors. In 2017, she was inducted into the LMA Hall of Fame.

What you’ll learn in this episode:

• How law firm branding has evolved in recent years.
• How firms can practice “people-to-people” marketing.
• Why you should have a firm or department retreat and the best practices for holding them.
• Where to begin if you want to launch a client service and experience program.
• Advice for those starting a career in legal marketing.

How to contact Lisa Simon:

• Website: www.lrrc.com/
• LinkedIn: www.linkedin.com/in/lisamsimon/
• Twitter: @lisatoweysimon