Are your email open rates underwhelming? If so, it probably has something to do with your email subject lines. At…
The general approach to content creation has been to create the “right” message for the “right” audience and to distribute…
Creating interesting and compelling content is critical to bringing new business into your firm. When you impart information about you…
Is your firm’s Facebook page looking a little empty? Perhaps you created a page only to realize that you don’t…
Reviews can play a powerful role in converting prospective clients to actual clients. When I began wedding planning, searching for…
Many e-newsletters talk about firm members’ promotions, they brag about new client relationships, new deals…they’re a litany of “me, me,…
The first thing to understand about case studies is what they are, and what they should not be. Case studies…
One of the best ways to identify a solid base of prospective clients is to look at the profile of…
There are basically three ways to get new business: Develop a demographic profile of people and/or businesses you’d like as…
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