Marketing

Four Tips on How to Add Texting to Your Marketing Mix in 2017
September 11, 2017
Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function.  This stat should make every marketer’s ears p...
Four Ways Real Estate Agents Can Tell Stories on Social Media
September 8, 2017
Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we ...
Law Firm Marketers’ Longevity: 4 Reasons It Matters to Law Firms
September 5, 2017
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...
The Future of the Workplace: Collaboration, Working Remotely and More
September 1, 2017
Nearly a decade ago, workplace collaboration was all the rage. CEOs and senior staff were knocking down walls to create open offices, forgoing the tra...
Service Partners: Avoid Becoming a “Sitting Duck”
August 28, 2017
“All that’s left is service partners,” was how the managing partner of a successful law firm described the continued demise of another brand nam...
To Outsource Your Marketing/PR or Not…
August 25, 2017
When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...
Lessons from LSSO: Persuasive Business Presentations – Forget “Best Practices”
August 18, 2017
We’ve all been in the situation when we’re tasked with creating a PowerPoint presentation and have been instructed to do it a certain way, or foll...
Fossil Fears Are Not Forever: Overcome Networking Anxiety Now
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
Lessons from LSSO – Common Sense Should Be Common Practice
August 8, 2017
At this year’s Legal Sales and Service Organization (LSSO) RainDance Conference, there was no shortage of memorable takeaways. Keynote speakers dove...
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