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Marketing

New Year’s resolutions are the new Santa Claus: they're a nice idea, fun to contemplate, but we all know they don't really exist. By day seven of ...
Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Mid-Year Marketing Reset
August 24, 2022
The second half of the year seems to fly by faster than the first, and January will be here before you know it. With the end of summer approaching, it...
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Five Ways to Use Your Marketing & PR Campaign to Boost Recruiting Efforts
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
Clock countdown
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Smile at Strangers
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
Berbay Marketing & PR