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Marketing

Clock countdown
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Smile at Strangers
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Storytelling
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
A/B Email Test
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campai...
Marketing Change Light
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
Twitter Character Count
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
Craig Brown
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
Berbay Marketing & PR