Marketing

Twitter Character Count
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
Craig Brown
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Effective marketing
We’ve all heard the cliché that there is no substitute for experience.  However, for lawyers, it’s also true that effective law firm marketing t...
Pitching for law firm public relations
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. S...
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else.  That question is: ...
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