Marketing

Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
5 Things to Leave Off Your Firm Homepage
June 12, 2017
Your website homepage is one of the most important marketing tools you have—and one of the most difficult to get right. It must explain your service...
Burst Your Bubble
June 2, 2017
Have you heard the term “news bubble?” It’s the concept that insular groups of people receive news from their bubble of pre-selected people with...
From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
May 30, 2017
Whether you are working in the marketing industry or just took one Marketing 101 class, everyone has heard of the 4Ps of marketing – product, price,...
Berbay Visits the Natural History Museum
May 26, 2017
As a part of our Cultural Camaraderie program, the Berbay team took a trip to the Natural History Museum in Downtown Los Angeles, and even got a behin...
Why Virtual Reality Is the Real Estate Marketing Tactic You Should Pay Attention To
May 18, 2017
Tech insiders are calling virtual reality (VR) the hottest innovation of the decade, and there’s no question that it has the potential to change how...
The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
May 9, 2017
Speaking at a conference, CLE event or workshop is a great marketing opportunity—as long as you know how to take advantage of it. According to Hire ...
Customer Satisfaction
May 2, 2017
You know how a bad customer service experience can put you in a really bad mood?  Well, I recently had two really pleasant experiences while shopping...
Online Client Research Isn’t Going Away Anytime Soon
April 14, 2017
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industr...
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