Make Marketing a Priority, Even in Busy Times
April 22, 2022
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Your Marketing Starts with Your Reception Area
March 24, 2022
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
February 24, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campai...
8 Keys to Riding the Wave of Change
August 25, 2021
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
To Outsource Your Marketing/PR or Not
June 25, 2021
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
