Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
September 1, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
Six Ways to Position Yourself as a Thought Leader
June 23, 2022
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Make Marketing a Priority, Even in Busy Times
April 22, 2022
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Your Marketing Starts with Your Reception Area
March 24, 2022
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campai...
8 Keys to Riding the Wave of Change
August 25, 2021
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
