Marketing

Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function.  This stat should make every marketer’s ears p...

Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we ...

In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...

Nearly a decade ago, workplace collaboration was all the rage. CEOs and senior staff were knocking down walls to create open offices, forgoing the tra...

“All that’s left is service partners,” was how the managing partner of a successful law firm described the continued demise of another brand nam...

When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...

We’ve all been in the situation when we’re tasked with creating a PowerPoint presentation and have been instructed to do it a certain way, or foll...

I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...

At this year’s Legal Sales and Service Organization (LSSO) RainDance Conference, there was no shortage of memorable takeaways. Keynote speakers dove...