Nine Marketing Resolutions for the New Year
November 1, 2022
New Year’s resolutions are the new Santa Claus: they're a nice idea, fun to contemplate, but we all know they don't really exist. By day seven of ...
Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
September 1, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Mid-Year Marketing Reset
August 24, 2022
The second half of the year seems to fly by faster than the first, and January will be here before you know it. With the end of summer approaching, it...
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
Six Ways to Position Yourself as a Thought Leader
June 23, 2022
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
Make Marketing a Priority, Even in Busy Times
April 22, 2022
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Your Marketing Starts with Your Reception Area
March 24, 2022
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
