With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
8 Keys to Riding the Wave of Change
November 14, 2017
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Without Effective Marketing, Does Experience Matter to Lawyers? 3 Steps to Maintain Your Expert Status
November 8, 2017
We’ve all heard the cliché that there is no substitute for experience. However, for lawyers, it’s also true that effective law firm marketing t...
Law Firm Public Relations Is Like Baseball – Find Out Why
November 3, 2017
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
Why These Negative Reviews Are Actually Good for Your Firm
October 31, 2017
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. S...
Choosing Beta Over VHS: Don’t Ditch Your Law Firm’s Database in Favor of Social Media
October 23, 2017
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Leading Law Firms Capture Leads and Business
October 20, 2017
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else. That question is: ...
