Client Communication.

In B2B marketing, every project depends on a number of factors. Whether internal to your own firm or contingent on…

Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some…

With summer vacations wrapping up and the holidays just around the corner, travel season seems to stretch year-round. Airlines are…

Everyone knows the importance of timeliness; however, I was prompted to write this blog after a series of meetings where…

Professionals are busier than ever and frequently responding to emails on smartphones, so it’s critical to take a minute before…

As summer begins and the presidential race heats up, “It’s the economy, stupid,” has never meant so much: Around the…

I recently attended a new member luncheon for the Legal Marketing Association (LMA) – Los Angeles Chapter.  Although I have…

I was recently reminded by an attorney client that there is a marketing opportunity in even the simplest of daily…

We recently referred someone a prospective client because of the firm’s experience and expertise in the technology industry.  A few…