The Art of Follow Up
In B2B marketing, every project depends on a number of factors. Whether internal to your own firm or contingent on…
In B2B marketing, every project depends on a number of factors. Whether internal to your own firm or contingent on…
With summer vacations wrapping up and the holidays just around the corner, travel season seems to stretch year-round. Airlines are…
Everyone knows the importance of timeliness; however, I was prompted to write this blog after a series of meetings where…
Professionals are busier than ever and frequently responding to emails on smartphones, so it’s critical to take a minute before…
As summer begins and the presidential race heats up, “It’s the economy, stupid,” has never meant so much: Around the…
I recently attended a new member luncheon for the Legal Marketing Association (LMA) – Los Angeles Chapter. Although I have…
I was recently reminded by an attorney client that there is a marketing opportunity in even the simplest of daily…
We recently referred someone a prospective client because of the firm’s experience and expertise in the technology industry. A few…
Oftentimes, it seems to me, providing good client service is as simple as letting the client know they’re being heard.…
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