How to Create an Email Newsletter People Actually Read
February 1, 2023
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you a...
Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
5 Steps to Executing a Successful Webinar Program
June 23, 2021
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can:
Create vi...
Preparing for a Productive Virtual Meeting
September 21, 2020
As the world continues to adjust to an ongoing pandemic, people have been forced to take their world virtual. Zoom and Facetime meetings are now the n...
It’s Not You, It’s Me. How PR Agencies Can Improve Client Relationships by Simply Utilizing Tools They’ve Already Got
August 11, 2020
Working with a marketing and PR agency can be a leap of faith – trusting someone to represent your brand, craft messaging for stakeholders and poten...
How COVID Changed Consumer’s Needs
May 13, 2020
The Covid-19 pandemic has not only changed the way we interact and work, but it has also affected the way we communicate with consumers. By taking a c...
Four Ways to Refresh Your Newsletter
May 6, 2020
An IDC Research study revealed that 80% of smartphone users check their phones within 15 minutes of waking up. With hundreds of companies flooding ...
6 Ways to Maximize the Reach of Your Webinar & Track ROI
January 28, 2020
Hosting a webinar is an excellent PR tactic for lawyers, but there’s one major drawback: the time it takes to watch them. No matter how much informa...
The question that every lawyer in private practice asks is, “How do I get business from in-house counsel?” The more important question, howeve...
