Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
5 Steps to Executing a Successful Webinar Program
June 23, 2021
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can:
Create vi...
Without Effective Marketing, Does Experience Matter to Lawyers? 3 Steps to Maintain Your Expert Status
November 8, 2017
We’ve all heard the cliché that there is no substitute for experience. However, for lawyers, it’s also true that effective law firm marketing t...
Why These Negative Reviews Are Actually Good for Your Firm
October 31, 2017
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
September 15, 2017
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client jou...
To Get Results, Woo the Gator Brain
July 5, 2017
Going before a judge for parole? Your chances of getting what you want will increase if the judge has a full stomach, according to a study done in Isr...
The Most Valuable Business Strategy? Gratitude
June 9, 2017
You can easily attribute your firm’s or your personal achievements to careful planning, intellect and foresight, but no one built their business by ...
Build Connections and Move Prospect Relationships Along
December 6, 2016
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or ad...
