I recently experienced some excellent examples of why it’s critical to consistently remain in front of prospective clients, especially through…
Creating a referral network is an important aspect of many professional service providers’ marketing plans. At a recent networking breakfast,…
The tone of a company’s communications, although a subtle trait, can be one of the most distinctive dimensions of its…
Branding—creating and maintaining the impression a company wants to leave in its clients’ minds—involves a range of components, everything from…
As marketing professionals, we’re always exhorting our clients to maintain consistent contact with their referral sources and current, former and…
In the past two weeks, I’ve talked with two successful professional services firms that illustrate the need for business development…
In this series of blogs, I’ve been sharing insights on working with in-house counsel based on advice provided by a…
In the last blog, I shared some thoughts on the importance of preparation and responsiveness when working with in-house counsel,…
In the last two blogs, I shared some insights on communicating with and budgeting for in-house counsel based on advice…
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