I recently attended a meeting of the Los Angeles Intellectual Property Law Association. The topic was “What Everyone Needs to…
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether…
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of…
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was…
Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while…
Do you have so much business that you don’t think you need to promote your services? That’s great, but there…
By: Sharon Berman Published: Rain Today Demonstrating expertise and industry knowledge by speaking at conferences and trade shows has long…
By: Sharon Berman Published: Rain Today You've done your research, you've provided your credit card number, and now you're committed…
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all…
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