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Business Development

According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm l...
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Business Development Quote
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
Storytelling
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
Cross-Selling in Law Firms
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If do...
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. Read the following tips for m...
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can:  Create vi...
Cross-Marketing via Your Marketing & Public Relations Campaign
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, gettin...
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the ...
Berbay Marketing & PR