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Business Development

Law Firm Branding
The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really...
Why You Should Consider Becoming a Specialist
In 2017, I wrote about being a specialist versus a generalist and the pros and cons of marketing yourself as either. Recently, Corporate Counsel re...
Want to Attract (and Keep) the Best Attorneys? Follow These 5 Rules
Attorneys are leaving their jobs at an alarming rate, so how do we fix this massive problem? Brooke Loesby, founder of Law Life Coach, has a few i...
Master of Metrics
Legal marketers can’t just throw ideas at the wall and hope they stick. To be successful, marketing initiatives need to be implemented thoughtfu...
How Lawyers Can Achieve Peak Performance
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily see...
Attracting Millennial Talent
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But stud...
Creating a Sales Department
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenge...
Millennial Lawyers into Marketing Mavens
Marketing and business development are critical for young lawyers to reach the next level in their careers, but they don’t always come easy. Neither...
Referral Sources
The best compliment that any law firm can receive is a referral from a satisfied client. It’s also the most cost-effective way to procure new busine...
Berbay Marketing & PR