Business Development

Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Effective marketing
We’ve all heard the cliché that there is no substitute for experience.  However, for lawyers, it’s also true that effective law firm marketing t...
Pitching for law firm public relations
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. S...
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else.  That question is: ...
Life is unpredictable. That’s why our parents likely warned us that there are no guarantees in life. None of us truly know what will happen next; ho...
A recent think tank discussion hosted by David Ackert of The Ackert Advisory for LMA-LA examined the latest market research on business development ch...
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