The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really...
4 Reasons Why You Should Consider Becoming a Specialist
February 12, 2019
In 2017, I wrote about being a specialist versus a generalist and the pros and cons of marketing yourself as either.
Recently, Corporate Counsel re...
Attorneys are leaving their jobs at an alarming rate, so how do we fix this massive problem? Brooke Loesby, founder of Law Life Coach, has a few i...
Legal marketers can’t just throw ideas at the wall and hope they stick. To be successful, marketing initiatives need to be implemented thoughtfu...
Blog/Podcast: How Lawyers Can Achieve Peak Performance — 4 Insights from a NYT Bestselling Author
January 17, 2019
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily see...
4 Ways to Attract Millennial Talent (and Keep Them)
January 15, 2019
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But stud...
Blog/Podcast: Creating a Sales Department? 5 Things to Consider
January 10, 2019
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenge...
5 Steps to Turn Millennial Lawyers into Marketing Mavens
January 8, 2019
Marketing and business development are critical for young lawyers to reach the next level in their careers, but they don’t always come easy. Neither...
The best compliment that any law firm can receive is a referral from a satisfied client. It’s also the most cost-effective way to procure new busine...
