Blog/Podcast: Make 2020 Your Firm’s Best Year Yet with 3 Musts from a Business Development Expert
January 16, 2020
It’s the start of a new decade and for many of us, the urge to reflect and set resolutions is even stronger than usual. As legal marketers, we a...
Blog/Podcast: A New Perspective: Revenue Enablers and Data-Driven Cultures in Law Firms
October 31, 2019
Every law firm is a business and should be run as such in order to be in a position for long-term success. Jennifer Johnson Scalzi, CEO and Founde...
Supporting Diverse Attorneys: How Marketing Pros Can Become a Business Development Ally
October 29, 2019
The path to partnership, which many attorneys aspire to achieve, can be a long and challenging road. In order to get there, an attorney’s ability to...
Blog/Podcast: Consider This Before Responding to Your Next RFP
October 24, 2019
Once reserved for large law firms, requests for proposals (RFPs) are now common at firms of all sizes. Their ubiquity, however, doesn’t make the...
Orrick is known for leading the charge in client-facing business development, and Neel Lilani, Managing Director of the firm’s global corporate deve...
Blog/Podcast: 9 Ways to Make Your Firm’s Next Event More Environmentally Friendly with Just as Much Impact
October 10, 2019
Everyone loves a party. Unfortunately, large events often mean wasted food, disposable decorations and garbage bags full of cups and plates. Not much ...
Every law firm is different, but all legal business development professionals can learn from each other’s best practices. Erika LaCerda, former ...
How Attorneys Can Overcome the Fear of Cross-Selling
October 1, 2019
Being able to help your client with multiple legal issues can be a boon for your firm. After all, it generally takes much longer to develop new relati...
Blog/Podcast: 5 Rebranding Dos and Don’ts from an Am Law 200 Firm
September 25, 2019
Am Law 200 law firm Goldberg Segalla recently went through a complete firm rebrand. This wouldn’t be that unusual, except that the firm kept mos...
