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Business Development

4 Ways to Get on In-House Counsel’s Radar
Corporate business is the holy grail for many lawyers in private practice, but getting the attention of in-house counsel can seem as difficult as ...
Switch to a Different Practice Area
For all the different areas of law out there, it’s rare for a lawyer to practice in more than one or two in the course of their career. It’s e...
Embraced Legal Operations
Although the industry still has a way to go before fully embracing legal operations, more firms and in-house legal departments are benefitting from ...
10 Ways to Adapt to Change
Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is...
Strategic Planning
The strategic planning process can be challenging, mystifying and discouraging—but if done correctly, it can propel your firm forward. Chief Mark...
Three Ways to Overcome Legal Marketing Challenges
From sailing the ocean to navigating a global law firm merger, Kathleen Flynn has faced her fair share of personal and professional challenges. The ...
Law firm networks
Law firm networks offer a wealth of opportunity, but is joining one right for your firm? Lindsay Griffiths, Director of Global Relationship Man...
Finding a New Niche
Once you’re established in your career, it can be difficult to shift focus and move into one specialty. But finding a niche is possible and it can o...
Law Firm Branding
The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really...
Berbay Marketing & PR

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