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Business Development

Legal Marketers
Marketers and lawyers may come from different worlds, but there’s no reason they can’t work together successfully – all it takes is a little und...
business development trends
Marketing and business development departments haven’t always had an easy relationship with law firm leaders. But according to a recent survey from ...
Storytelling
Many marketing experts believe that storytelling is the foundation of a strong marketing strategy, and for good reason. As anyone who has read a book,...
First impressions
Studies show that it takes just milliseconds to form an initial impression about another person. Silent signals of nonverbal communication are sent an...
Defining Your Firm’s Culture
Every legal professional knows the importance of branding, yet few firms do it successfully. Determining your brand and internal culture is no easy ta...
Law firm innovation
Law firm leaders, whether they’re managing partners or marketers, have to be in a constant state of improvement. They should always be on the lookou...
champion managers
If you’ve always thought that lawyers have different brains, you’re right: research shows that lawyers are skeptical and independent, two traits t...
Niche legal practice
For lawyers trying to expand their practices, their first instinct is to broaden their marketing efforts and client base. It seems like a simple numbe...
Business Development at Your Law Firm
Most lawyers have gotten the hang of marketing, or at least appreciate its importance. Fewer attorneys, however, understand that marketing alone isn...
Berbay Marketing & PR