Business Development

The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
September 15, 2017
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client jou...
Four Tips on How to Add Texting to Your Marketing Mix in 2017
September 11, 2017
Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function.  This stat should make every marketer’s ears p...
Four Ways Real Estate Agents Can Tell Stories on Social Media
September 8, 2017
Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we ...
Law Firm Marketers’ Longevity: 4 Reasons It Matters to Law Firms
September 5, 2017
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...
The Future of the Workplace: Collaboration, Working Remotely and More
September 1, 2017
Nearly a decade ago, workplace collaboration was all the rage. CEOs and senior staff were knocking down walls to create open offices, forgoing the tra...
Service Partners: Avoid Becoming a “Sitting Duck”
August 28, 2017
“All that’s left is service partners,” was how the managing partner of a successful law firm described the continued demise of another brand nam...
Fossil Fears Are Not Forever: Overcome Networking Anxiety Now
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
Stage Presence
July 10, 2017
While growing up, how many times did our mothers tell us to “Sit up straight” or “Don’t slouch”? Probably hundreds! And while it undoubtedly...
To Get Results, Woo the Gator Brain
July 5, 2017
Going before a judge for parole? Your chances of getting what you want will increase if the judge has a full stomach, according to a study done in Isr...
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