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Business Development

How to Make Mentorship Part of Your Career
Having someone mentor you in your career is incredibly beneficial—and being that source of support can be hugely rewarding, too. Clare Ota, Seni...
Changing the Landscape of Journalism
Journalism has changed dramatically in the last decade, perhaps more than any other industry. That means that we as PR pros have to change our approac...
Three Ways to Build Better Relationships with In-House Counsel
As Senior Director of Global Legal Operations at Mylan, Kristi Gedid has managed numerous relationships with outside counsel. She joined the Law F...
Finally Got a Seat at the Table
Increasingly more, public relations is being recognized as the essential business function it is. If you’re a PR pro who’s earned a coveted seat a...
How to Support Nonprofits and Boost Your Business Development
When lawyers pair up with charitable causes, everyone wins: nonprofits get much-needed support and lawyers get both personal and professional bene...
Measure Satisfaction
Do you know how satisfied your clients are with your service? What about the attorneys at your firm—are they happy with their work environment? Your...
Maximum Marketing on Minimal Budget
Everything would be a lot easier if we all had unlimited budgets, but sometimes more money isn’t in the cards and we need to work with what we h...
Underrepresented Lawyers
With women holding less than five percent of all managing partner roles, the legal industry is the least diverse of all comparable professions, accord...
Riches in Niches
Every firm needs a niche. But sometimes, it’s not about identifying your specialty—it’s about creating it. There are millions of new opportun...
Berbay Marketing & PR

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