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Business Development

Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can:  Create vi...
State of Journalism and Media
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
Cross-Marketing via Your Marketing & Public Relations Campaign
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, gettin...
How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional service firms –...
The process for vetting a public relations firm and deciding if they are a fit is no easy task. It can be overwhelming with the vast amount of PR agen...
The business world – like everything else – has changed significantly in the last year. While we don’t know what the future holds, it’s critic...
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts? Consider turning your t...
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. At the 2020 Legal Marketing A...
Berbay Marketing & PR

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