Business Development

Benefits of a Law Firm Marketing Plan
With a New Year bearing down upon us, there’s no time like the present for attorneys and law firms to get to work on creating annual business develo...
Marketing Challenges Small Law Firm
Most attorneys who practice on their own or at a small firm will tell you they love the freedom and close relationships with their clients. Many lawye...
dinosaur marketing
Longevity at a firm has many benefits, and one of them is that staying with one firm for multiple years or even decades makes it possible to build up...
law firm succession plan
According to a recent report by ALM Intelligence, at least one-third of all law firms have no succession plan in place for firm leadership or for clie...
Twitter Character Count
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
Craig Brown
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Effective marketing
We’ve all heard the cliché that there is no substitute for experience.  However, for lawyers, it’s also true that effective law firm marketing t...
Pitching for law firm public relations
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
Berbay Marketing & PR