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Business Development

Riches in Niches
Every firm needs a niche. But sometimes, it’s not about identifying your specialty—it’s about creating it. There are millions of new opportun...
Become a Rainmaker
Selling doesn’t always come naturally to lawyers, but with the help of a business development coach, anyone can learn to master it. At least tha...
What Exactly Does a Chief Client Officer Do?
Client-facing sales professionals are catching on in the legal industry, but there’s still an air of mystery around what they do and how they he...
Planning a Conference
This year’s Legal Marketing Association Annual Conference, held from April 8-10, in Atlanta, was packed with new information and fresh ideas, and th...
Four Truths About Creating Law Firm Culture Change
Change is hard—and perhaps it’s hardest at law firms, where lawyers have historically been taught the billable hour reigns as king. Unfortunately,...
4 Ways to Get on In-House Counsel’s Radar
Corporate business is the holy grail for many lawyers in private practice, but getting the attention of in-house counsel can seem as difficult as ...
Switch to a Different Practice Area
For all the different areas of law out there, it’s rare for a lawyer to practice in more than one or two in the course of their career. It’s e...
Embraced Legal Operations
Although the industry still has a way to go before fully embracing legal operations, more firms and in-house legal departments are benefitting from ...
10 Ways to Adapt to Change
Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is...
Berbay Marketing & PR

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