Business Development.

The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to…

The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…

Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…

Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while…

The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for…

According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who…

It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in…

Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out…

We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand…