By: Sharon Berman Published: Rain Today You've done your research, you've provided your credit card number, and now you're committed…
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all…
When we propose to our professional services clients that they place a bylined article in an industry or professional publication,…
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a…
By: Sharon Berman Published: Rain Today In the past, the most pervasive and perplexing challenge in professional service marketing was…
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to…
When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain…
Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s…
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a…
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