Strategic Marketing.

In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be…

According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who…

Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in…

To be successful, law, real estate and financial service firms should be running like any other type of business, which…

What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to…

Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their…

The business world – like everything else – has changed significantly in the last year. While we don’t know what…

Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts?…

Back in 2008 as the world entered an economic downturn, many small firms and solo practitioners hunkered down for a…