Strategic Marketing.

Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their…

The business world – like everything else – has changed significantly in the last year. While we don’t know what…

Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts?…

Back in 2008 as the world entered an economic downturn, many small firms and solo practitioners hunkered down for a…

It’s only natural to look ahead, especially in the marketing world. Planning, budgeting and making decisions on where your emphasis…

Behavioral science is fascinating to read and learn about, and can be useful in creating impactful messaging that drives the…

It’s the start of a new decade and for many of us, the urge to reflect and set resolutions is…

The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership…

Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to…