Legal Foresight: What Law Firms Should Do to Prepare for the Future, Prevent Crises and Be Strategic
August 31, 2023
Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major...
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm...
Avoid These 5 Common Succession Planning Mistakes That Can Derail Your Firm
September 23, 2022
According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm l...
What’s in a Name? Changing Your Law Firm’s Name – Should You Do It and Marketing Considerations
August 29, 2022
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many state...
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
Your Marketing Starts with Your Reception Area
March 24, 2022
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
8 Keys to Riding the Wave of Change
August 25, 2021
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
Planning in Uncertainty: Tips for Developing a 2021 Marketing Plan
January 27, 2021
The business world – like everything else – has changed significantly in the last year. While we don’t know what the future holds, it’s critic...
Turning Busy Lawyers into Recognized Thought Leaders: Legal Marketing Association National Conference
December 2, 2020
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts? Consider turning your t...
