Strategic Marketing.

Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to…

If marketing is a numbers game, wouldn’t it be helpful to have the ability to slice and dice the numbers…

There used to be a time when, if you were a capable attorney, you would get new business simply because…

Every law firm is a business and should be run as such in order to be in a position for…

Am Law 200 law firm Goldberg Segalla recently went through a complete firm rebrand. This wouldn’t be that unusual, except…

There are two traits that all humans share: we’re wired to look for patterns and we love stories. When we…

Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is…

The strategic planning process can be challenging, mystifying and discouraging—but if done correctly, it can propel your firm forward. Chief…

Whether you are buying a product or service, you are buying it from someone. And more often than not, people…