How to Impress In-House Counsel: Be Prepared, Be Responsive
In the last two blogs, I shared some insights on communicating with and budgeting for in-house counsel based on advice…
In the last two blogs, I shared some insights on communicating with and budgeting for in-house counsel based on advice…
In the last blog, I shared some insights on communicating effectively with in-house counsel, which was provided by a panel…
I recently attended a meeting of the Los Angeles Intellectual Property Law Association. The topic was “What Everyone Needs to…
November 2010 Sharon Berman, Principal of Berbay Marketing & PR, was quoted in the San Francisco and Los Angeles Daily…
By: Sharon Berman Published: Rain Today When people require the professional services of an accountant, attorney or other type of…
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether…
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of…
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was…
Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while…
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