Marketing.

A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at…

Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed…

By: Sharon Berman Published: The Daily Journal A common thread running through surveys of corporate counsel is that managing legal…

How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your…

By: Sharon Berman Published: Rain Today Is my marketing working? That is one of the fundamental questions professional services marketers…

Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me…

I saw a terrific example of why branding works on my recent vacation in Australia.  Burger King is named Hungry…

By: Sharon Berman Published: Rain Today Until recently, professional services firms of different sizes marketed on an uneven playing field.…

Do your current and former clients only associate you with professional services you have already provided to them? If so,…