Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s…
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a…
A lawyer-client in her mid-fifties has been practicing for three decades. She is a successful litigator and a partner at…
Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed…
By: Sharon Berman Published: The Daily Journal A common thread running through surveys of corporate counsel is that managing legal…
How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your…
By: Sharon Berman Published: Rain Today Is my marketing working? That is one of the fundamental questions professional services marketers…
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me…
I saw a terrific example of why branding works on my recent vacation in Australia. Burger King is named Hungry…
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