Many professional service firms struggle with designing a logo that captures the “culture of the firm” while still appealing to…
I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business…
By: Sharon Berman Published: The Recorder As professionals, we are so focused on what's in front of us that it…
I recently attended a two-day “AE Bootcamp 2.0” workshop in Las Vegas, organized by the Agency Management Roundtable, which was…
I attended a networking event this morning and heard Jonathan Fitzgarrald, Chief Marketing Officer with Greenburg Glusker, give a presentation…
By: Sharon Berman Published: Rain Today Marketing and business development are critical aspects of your firm's growth no matter the…
Berbay Marketing & PR Senior Account Manager, Beth Miller, recently spoke on a panel to a group of attorneys and…
Who is the last naked lady? Well, first, she’s not always a who; sometimes, she’s a what. Second, she takes…
We often recommend to our clients that they identify and develop a niche—and they often reject the idea. Many of…
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