Within one recent 24-hour period, we had two professionals from two completely different firms explain that they saw no business…
By: Sharon Berman Published: The Recorder When it comes to professional services, the primary purpose of marketing is to generate…
By: Sharon Berman Published: The Recorder Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from…
Berbay Marketing & PR Marketing & Public Relations Principal Sharon Berman will present a complimentary webinar, “A Revolution in Revenue:…
I was in Austin, Texas, for the PRSA Counselors Academy Spring Conference and came across a great example of localizing a…
According to a new survey created by BTI Consulting Group, 2013 has seen a new shift in corporate counsel’s priorities.…
By: Sharon Berman Published: Bankruptcy Law360 While the economy may have suffered over the past few years, these have been…
In June, Proctor & Gamble introduced a new product, ZzzQuil, a product line extension of the over-the-counter sleep aid NyQuil,…
When doing business internationally, cultural differences are a tricky landscape to navigate. Recently, a Turkish colleague of mine and I…
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