What’s a discussion on markets without marketing? A two-day conference for women leaders of business and finance focused on the…
By: Sharon Berman Published: The Recorder What does diamond grading have in common with law firm marketing? It may not…
One of the main marketing breakthroughs of 2015 has been realizing the human element in Business to Business (B2B) marketing,…
As Independence Day, America’s greatest holiday, comes and goes, we are reminded of all the freedoms we have. America is…
A conference that offered information to help lawyers change the way they manage their law firm started, interestingly, with an…
Legal Marketing Association seminar: They buy what you sell If you offer consulting services, you value corporate clients who might…
Competitive Intelligence (CI) is a term that has become very familiar in the law firm industry over the past few…
By: Sharon Berman Published: The Recorder How can you reinvent not only your own law practice, but the practice of…
Your firm’s brand is what clients, prospects and peers remember you by. It’s the mental image that comes to mind…
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