Strategic Marketing.

By: Sharon Berman Published: Rain Today Marketing and business development are critical aspects of your firm's growth no matter the…

Berbay Marketing & PR Senior Account Manager, Beth Miller, recently spoke on a panel to a group of attorneys and…

Who is the last naked lady? Well, first, she’s not always a who; sometimes, she’s a what. Second, she takes…

We often recommend to our clients that they identify and develop a niche—and they often reject the idea. Many of…

I had lunch with a professional who had gone out on his own within the last year. Going solo generally presents…

Branding—creating and maintaining the impression a company wants to leave in its clients’ minds—involves a range of components, everything from…

By: Sharon Berman Published: The Recorder As time and money are never plentiful, getting a good return on your marketing…

By: Sharon Berman Published: Rain Today Is my marketing working? That is one of the fundamental questions professional services marketers…

By: Sharon Berman Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators The results of marketing…