Strategic Marketing.

According to a new survey created by BTI Consulting Group, 2013 has seen a new shift in corporate counsel’s priorities.…

By: Sharon Berman Published: Bankruptcy Law360 While the economy may have suffered over the past few years, these have been…

In June, Proctor & Gamble introduced a new product, ZzzQuil, a product line extension of the over-the-counter sleep aid NyQuil,…

When doing business internationally, cultural differences are a tricky landscape to navigate. Recently, a Turkish colleague of mine and I…

Many professional service firms struggle with designing a logo that captures the “culture of the firm” while still appealing to…

I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business…

By: Sharon Berman Published: The Recorder As professionals, we are so focused on what's in front of us that it…

I recently attended a two-day “AE Bootcamp 2.0” workshop in Las Vegas, organized by the Agency Management Roundtable, which was…

I attended a networking event this morning and heard Jonathan Fitzgarrald, Chief Marketing Officer with Greenburg Glusker, give a presentation…