Berbay Corp. To Sponsor Los Angeles Intellectual Property Law Association's 2012 Judges' Night Dinner Program
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional services firms, is sponsoring the 2012 Judges’ Night Dinner Program presented by the Los Angeles Intellectual Property Law Association (LAIPLA). The event, being held jointly with The Judge Paul R. Michel Intellectual Property American Inn of Court, will take place […]
Media Training with Tom Jordan
Sharon Berman and I recently attended a media training boot camp organized by Tom Jordan, a news anchor and reporter in San Diego whose company is solely devoted to teaching professionals how to make the most out of any news interview. Since Berbay is always looking for better ways for our clients to communicate with […]
Launch Your Social Media Presence NowPart 1 of Berbay’s Social Media Series
By: Megan Braverman
You may be among the many professionals who want to incorporate social media into your marketing plan, but don’t know where to start. Social media remains terra incognita for many professionals. If you’re wondering why you should do it, don’t know where to begin and are reluctant to invest the time, you’re not alone. With this in mind, we’ve created a series of articles illustrating how to effectively use two of the most popular social media sites for businesses: LinkedIn and Facebook.
Taking the First Step to Enhance Your Professional NetworkPublished: Thomson Reuters – Construction Accounting and Taxation
By: Sharon Berman
Published: Thomson Reuters – Construction Accounting and Taxationr
Nearly every successful professional and businessperson has learned how to network. However, networking skills can best be employed when one attends networking events. For many professionals and businesspeople in the real estate and construction “space,” the idea of meeting new people at large industry mixers is daunting. It’s not that these lawyers, CPAs, developers, or other experts are unwilling to expand their professional circles. It’s just that their discomfort becomes a seemingly insurmountable obstacle. Because of this challenge, these otherwise driven businesspeople avoid critical social functions that have the potential to expand their business.
New securities landscape offers many opportunities for lawyers
It may not be a good time to be a white-collar criminal—but it’s a great time to be a securities lawyer. Congress’ 2010 passage of the Dodd-Frank Act, a sweeping financial regulatory reform bill, marked the beginning of a sea of change in securities enforcement that is making it harder than ever to get away […]
Public Relations Receives a New Definition
After more than 30 years, the Public Relations Society of America (PRSA) has refreshed its definition of public relations to reflect what it is that public relations professionals do in the 21st century. The modern definition came by way of a vote of PR professionals. The new definition: “Public relations is a strategic communication process […]
Marketing Professionals Divulge Tips For Effective Biography Pages
What would you guess is the most visited section of any law firm website? Well, according to a recent Legal Marketing Association (LMA) panel, “Content Makeover,” the answer is biography pages. Potential clients, business partners and investors are interested in the people behind the company. Professional bio pages are an often underutilized device for delivering […]
Straight-Shooting Lawyers Kill Two Birds With One Stone
Judith Weigle is a professional mediator at Extreme Mediation and performs attorney-client fee mediations for the Los Angeles County Bar Association. Having seen more than her share of attorney-client disputes, Judith has some ideas about how lawyers can avoid conflicts with their clients by changing their client communication and servicing them as other professional service […]
Criminal Defense Marketing: Lessons from an Attorney
Recently at a networking event, a Berbay team member reconnected with an attorney named Troy. Troy is currently employed as a criminal defense attorney, but he used to work for the other side: the District Attorney’s office. During his time with the DA, Troy spent a great deal of time getting to know heavy-hitters in […]
Berbay Corp. Selected as Public Relations Counsel for Commercial Real Estate Women (CREW) California Conference 2012
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional service firms, has been selected as public relations counsel for the upcoming Commercial Real Estate Women (CREW) California Conference 2012 taking place on April 19-21, 2012 at the JW Marriot Los Angeles at L.A. Live. The conference brings together all […]