Updating LinkedIn and YouTube Company Usernames
You may think that updating a company/username on LinkedIn and YouTube is as easy as finding an available name, but it’s not. The following are steps for updating profiles with a new company name: LinkedIn: If your company or firm name has changed and you want to update this in your LinkedIn profile, you can […]
Are Memes for Me?
Every morning, as part of my daily routine, I check Facebook. Scrolling through the daily junk of status updates and posts about “going to the gym,” I stumbled upon one good picture with words, or as it’s called in the social media world a “meme.” The message of that meme stuck with me the whole […]
Keeping An Eye Out For New Giveaways
Typically when attending a networking event, you bring a stack of business cards to distribute to those you meet and talk with. I was surprised and delighted recently when, in addition to his business cards, an attendee brought sunglasses to hand out at a summer social organized by a professional organization. The sunglasses looked similar […]
Berbay Corp. to Sponsor Association of Legal Administrators Regions 5 & 6 Conference & Expo
Berbay Marketing & PR will sponsor the 2012 Association of Legal Administrators (ALA) Regions 5 & 6 Conference & Expo on October 11-13, 2012 at the Disneyland Resort in Anaheim, CA. The conference will provide legal administrators and specialists from law firms and corporate and government legal departments the opportunity to build business relationships with […]
Sweat the Small Stuff
Berbay has coordinated numerous photo shoots for our clients – headshots, group photos for websites and ads, etc. – but we encountered something new the other day. I received a call from a worried client stating that the photographer, who Berbay recommended, was in the building lobby but wasn’t being let up to the firm’s […]
Social Media’s Impact on the Newsroom
At a Legal Marketing Association (LMA) event, I was reminded how large a role social media continues to play in law firm public relations. The event, “The ‘New’ Newsroom: How Social Media Has Impacted the Ways Newsrooms Operate,” pointed to many interesting trends of how social media has really shaken things up in the newsroom. […]
Breaking Through The Conference Clutter
We recently worked with a client to garner media attention and increase registration for their annual conference. Because there are numerous conferences occurring every day, it has become increasingly challenging to break through the clutter. If your firm is considering planning a conference, we’ve outlined a few strategies to consider in order to get the […]
Holding a Press Conference Published: The Recorder
By: Sharon Berman
Published: The Recorder
We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience.
Small Things Make a Big Difference
I went to dinner at a new pizza place that opened about six months ago. It was a very small restaurant with limited seating, but received positive press on the food; so naturally, it was very busy when our party of two arrived. We were told it would be about a 30-minute wait. Waiting for […]
Why I Don’t Like Groupon
While the marketing industry is abuzz about Groupon, I’m finding myself more or less in the “anti-” camp. I understand why business owners offer Groupon deals: It’s supposed to get new people in the door and expand your customer base. But I have my doubts about the deals’ effectiveness, and I’m certainly not alone. For […]