The Tazza Farnese
I recently finished reading Medusa’s Gaze: The Extraordinary Journey of the Tazza Farnese by Marina Belozerskaya. The Tazza Farnese is a banded agate libation bowl which experts believed was carved during “Pharaoh’s time.” It features Medusa’s head on one side and an assembly of gods on the other. The book traces the bowl’s peregrinations throughout […]
10 Simple Rules for Your Firm’s Blog
The true marketing potential of blogs is often overlooked in favor of social media sites and search engine rankings. Yet blogs can be an invaluable tool to help you reach new clients and stay in front of current clients. Below are 10 simple rules to help strengthen your blog, drive web traffic and increase your […]
BERBAY CORP. SELECTED AS PUBLIC RELATIONS COUNSEL FOR 2ND ANNUAL REAL ESTATE & LAW (REAL) SYMPOSIUM
Berbay Marketing & PR was selected to oversee the public relations for the 2nd Annual Real Estate & Law (REAL) Symposium — a collaboration of Stanford Professionals In Real Estate (SPIRE) and the California State Bar, Real Property Law Section. The Symposium will address the critical issues and cutting-edge trends that are impacting the real […]
Working hard or hardly working?
The notion of “working hard” is a subjective one, and has changed over the last two generations to mean different things. “Working hard” used to mean putting in required time, usually long hours, week in and week out. Today, however, working smarter is more important than working longer. Working 12 hours a day doesn’t necessarily […]
Berbay Corp. Serves as 2013 Educational Ambassador Sponsor for LMA-Los Angeles
Berbay Marketing & PR will serve as a 2013 Educational Ambassador Sponsor for the Legal Marketing Association-Los Angeles Chapter (LMA-LA). As an Educational Ambassador Sponsor, Berbay will support the LMA-LA’s monthly programs and the Annual Los Angeles Continuing Legal Education Program. LMA-LA provides fundamental legal marketing strategies to industry professionals and is a chapter of […]
“What In-House Counsel Wants”
In October, I attended a Los Angeles Intellectual Property Law Association panel discussion that shared insights on the challenges of and strategies for developing and maintaining successful business relationships with in-house counsel. I attended a very similar panel in November, “What In-House Counsel Want” organized by the Jewish Federation. The distinguished panelists included: David Burg, […]
Cutting Through Convention Crowds
At large marketing events and conventions, standing out from the crowd is no easy feat. In a recent case study by Marketingsherpa.com, one start-up exhibited a unique way of attracting attention. Here are the steps they took that resulted in increased lead generation and revenue for the company: The marketing team chose to align their […]
Common Exhibiting Mistakes
When exhibiting at a conference, it is important to plan ahead. If not, there are a number of things that can go wrong the day of the conference. Oftentimes, the exhibitor information that is given to you prior to the conference is unclear about what you have actually purchased. For example, just because you purchased […]
Sam-I-Am’s Sales Lessons in Green Eggs and Ham
Many of us have read Dr. Seuss’ infamous Green Eggs and Ham countless times throughout our childhood or have read the story to our own kids, but did you know that the book is more than a children’s story? In fact, many companies have given this very book to their sales teams as lessons on […]
The Art of Follow Up
In B2B marketing, every project depends on a number of factors. Whether internal to your own firm or contingent on outside people, an entire project can easily get backlogged if you don’t know how to effectively follow up. There’s a fine line between being too pushy and not getting your point across, but when tight […]