I had lunch with a professional who had gone out on his own within the last year. Going solo generally presents…
Branding—creating and maintaining the impression a company wants to leave in its clients’ minds—involves a range of components, everything from…
By: Sharon Berman Published: The Recorder As time and money are never plentiful, getting a good return on your marketing…
By: Sharon Berman Published: Rain Today Is my marketing working? That is one of the fundamental questions professional services marketers…
By: Sharon Berman Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators The results of marketing…
By: Sharon Berman Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators There are a host…
By: Sharon Berman, Published: DesignIntelligence Few firms are truly unique in their competencies or capabilities. However, if you are able…
By: Sharon Berman, Published: California State Bar – Small Firm & Solo Practitioner Section – 2008 Annual Meeting Issue Many…
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