Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was…
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to…
I took a family member into a local outpatient surgery center this week. As we stepped out of the elevator,…
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a…
By: Sharon Berman Published: The Daily Journal A common thread running through surveys of corporate counsel is that managing legal…
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me…
I saw a terrific example of why branding works on my recent vacation in Australia. Burger King is named Hungry…
Do your current and former clients only associate you with professional services you have already provided to them? If so,…
What kind of information should appear in your professional biography, whether it’s on your website or a biography you furnish…
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