Adam Corolla’s Take on Lawyers

As I was driving into work I was listening to 106.7 KROQ, who had guest comedian Adam Corolla for a few minutes on their morning show. They were discussing things that irritated them the most, and to my disbelief, they brought up something irritating about lawyers. Adam said that there is nothing worse than seeing […]

What do clients expect from you?

I recently attended a two-day “AE Bootcamp 2.0” workshop in Las Vegas, organized by the Agency Management Roundtable, which was designed to teach account executives strategy development and client problem solving.  I’ve outlined a few take-away’s below: What do your clients expect of you?  During the workshop, there was a lot of discussion on what […]

Judges Offer Insight to Intellectual Property Lawyers

I recently attended an intellectual property law event “Judge’s Night Panel,” co-sponsored by the Los Angeles Intellectual Property Law Association (LAIPLA) and The Judge Paul R. Michel Intellectual Property American Inn of Court. The event afforded the opportunity for intellectual property lawyers to hear perspectives from the other side of the bench. The panel of […]

Three Ways To Break Down Barriers in the Way of Potential Clients

“Great news,” I told my friend. “I’ve been in my first L.A. car accident.” About a month ago, I was rear-ended on my way to work. Fortunately, no one was hurt and no damage was done, so we exchanged information and parted ways. When I received a voicemail from the other party’s auto insurance company […]

Examining the M&A Landscape

“Things are getting better and will continue to do so,” was the overall sentiment expressed by a panel of investment bankers at a recent Association for Corporate Growth (ACG) meeting. “Investment Banking Panel: Examining the M&A Landscape” featured: Scott Adelson – Houlihan Lokey Robert Brown – Lincoln International Stephen Burt – Duff & Phelps Chrisanne […]

Put Your Business on the Map with Google Places

Google Places, launched in September 2009, allows business owners to update and manage their physical business location information for free. Google has created this vital tool as a means for businesses to gain exposure to the 97 percent of consumers that are searching for them online. To create Google Places, Google merged its Google Maps […]

New Service Line: Berbay Corp. Obtains MCLE-Accredited Speaking Opportunities In Law Firms For Professionals Who Market To Lawyers

Berbay Corp. has announced a new program obtaining MCLE-accredited presentation opportunities in law firms for professionals whose business comes from attorneys. This program allows professionals who regularly work with attorneys to share their expertise with their target audience and provide MCLE credits at the same time. Attorneys benefit by accruing Bar-required MCLE credits without leaving their building.

Pitching Tips from Media Pros

I recently attended a panel discussion, featuring reporters from a prestigious Los Angeles media outlet, discussing best practices when pitching to the media. Major media outlets are constantly being bombarded with emails and phone calls from people who want to get their clients’ stories published. When receiving hundreds of pitches a day, you are bound […]