How To Successfully Handle a Law Firm Merger
I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business Development, Marketing & PR Should Handle Law Firm Mergers and Acquisition of Laterals.” The panelists included: Romona Cyr Whitley – Marketing & Business Development Director at McKenna Long & Aldridge LLP; James Wood – Regional Marketing […]
For Smaller Firms, Optimization = Opportunity
The other day, I had lunch with an executive of an international financial services firm. This firm is a major player in a number of financial services markets—but if I told you which ones, you wouldn’t be able to find them through the internet with that information. That’s because, although the firm’s website is well-designed, […]
The Truth About PR: What to Expect and Not ExpectPublished: Rain Today
By: Sharon Berman
Published: Rain Today
Several years ago I asked a professional services firm about the progress of the public relations (PR) program it had embarked on a year earlier. They told me they had stopped the campaign after only six months because it wasn’t working, adding, “You know. They got us a few quotes.”
Leveraging Your Credentials
I sat down with a prospective client, an investment advisor, to discuss marketing strategy. He told me that a large portion of his client base is attorneys, and he also receives numerous referrals from attorneys. As the conversation continued and we delved further into his background, he mentioned that he obtained his J.D. and is […]
Sent From My iPhone, Please Excuse Typos
Professionals are busier than ever and frequently responding to emails on smartphones, so it’s critical to take a minute before hitting “send,” and evaluate the effectiveness of the email you’re sending. Elizabeth Danziger, founder of Worktalk Communications Consulting, addressed this at my monthly Provisors networking event. She cautioned that unclear writing and typos can easily […]
CEQA Reform Would Boost CA Economy
As summer begins and the presidential race heats up, “It’s the economy, stupid,” has never meant so much: Around the country, voters’ top priority is improving the economy. Here in California, there’s at least one barrier to economic growth that could be removed: the California Environmental Quality Act (CEQA) in its current litigation-crazy form. I […]
Southern California Infrastructure Drives New Development Opportunities
I recently attended the Southern California Development Forum (SCDF) breakfast, “New Development Opportunities Driven by Southern California’s Large Infrastructure Projects.” A panel of public leaders spearheading some of the largest infrastructure projects discussed plans regarding upcoming project opportunities and potential possibilities for developing companion projects. The panel of public leaders included: Lisa Trifiletti, LAX Northside […]
Building Your Business Through Social Media
For the past several years, Berbay Marketing & PR has been giving social media presentations to groups of professionals, educating them on how to use social media sites for business purposes with a focus on the most widely-used sites: Facebook, LinkedIn and Twitter. We discuss everything from setting up your profile, building your network, to […]
Keeping With The Theme
I recently attended an Association of Business Trial Lawyers panel discussion on a subject that is of as much interest to lawyers as it is to marketers like myself: messaging. The discussion, titled “Learning from the Masters: Developing Case Themes and Using Them to Win at Trial,” featured speakers Brian Panish, of Panish Shea & […]
The Great Equalizer
While having lunch earlier this week with some colleagues, I was reminded of how important websites are, especially for small firms. One of my dining companions, an accountant, was talking about selecting referrals. When he gets a list of referrals for a service, he decides which one to use by visiting each of their websites. […]