5 Steps to Conduct a Social Media Audit
Analyzing the success of your firm’s social media should be done on a regular basis. An in-depth audit will not only tell you how it’s performing, but what adjustments should be made to meet your key performance indicators. To help guide you through the process, here are the steps to conduct a social media audit. […]
Getting the Most Out of LinkedIn is Easier Than You Think: How to Amplify Your Presence to Generate New Business
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the truth. Not all platforms are created equal, but if you’re not using LinkedIn to generate new leads then you’re letting a free (or almost free) tool go to waste. After […]
Which Social Media Platform Should You Use for Advertising?
For decades, traditional media has generated exposure for many businesses, but in a digital era, social media has taken the ad industry by storm. Here is a breakdown of the most effective social media advertising platforms and their respective benefits. Facebook ads: This is one of the largest social media sites with over 2.45 billion […]
Turning Busy Lawyers into Recognized Thought Leaders: Legal Marketing Association National Conference
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts? Consider turning your thoughts into a bylined article for a trade, business or legal publication. During the virtual Legal Marketing Association national conference, Linda Orton, Chief Marketing Officer of Alvarez & Marsal Holdings, LLC, explained […]
What Kind of External Marketing Help Do You Need? The Options Broken Down
Have you ever looked for external marketing support only to be overwhelmed by the available choices? Figuring out what you need and where to start is generally what creates the dilemma. Law firms understand the importance of marketing and business development, but often do not know much about how the various elements of the marketing […]
Don’t Let the Pandemic Ruin Your Company Culture
It’s been months since we’ve seen our colleagues in-person or stepped inside our offices, and many firms don’t know when they will be able to return or have the made the decision to go virtual for good. But without the same energy and camaraderie that we once thrived off of working face-to-face, how do firms […]
Preparing for a Productive Virtual Meeting
As the world continues to adjust to an ongoing pandemic, people have been forced to take their world virtual. Zoom and Facetime meetings are now the new normal, but come with a host of challenges. Below are tips to ensure a smooth virtual meeting. Test Internet Speed Internet usage has increased by nearly 50% since […]
Beware of the Seven Deadly Marketing Mistakes
For centuries, we have been warned to avoid the Seven Deadly Sins, transgressions fatal to spiritual progress. These sins have a counterpart in the professional world – the seven deadly marketing mistakes. Although these transgressions are not associated with specific gruesome punishments, there can be hell to pay in terms of missed opportunities and business […]
Effective Marketing Strategies in a Penny-Pinching Economy
Back in 2008 as the world entered an economic downturn, many small firms and solo practitioners hunkered down for a tight economy. Fast forward to 2020 and we’ve entered another downturn. Making the most of your marketing dollars during difficult times is challenging; however, it’s the savvy firms that will remain committed. Firms that remain […]
Which Social Media Platform is Best for Law Firms?
It’s easy to think that your firm must have a profile on every major social media platform to be successful, but the truth is, you don’t. Finding out where your target audience spends their time is the first step in establishing a presence and cultivating relationships with potential clients or referral sources. Each social media […]