Want More People to Actually Read Your E-Newsletter? Here Are Some Easy Ideas
Many e-newsletters talk about firm members’ promotions, they brag about new client relationships, new deals…they’re a litany of “me, me, me all the way home.” To get your clients and prospective clients to read your e-newsletter and actually look forward to receiving it, you need to write about what’s of value to THEM. Q&As are […]
Case Studies Are an Easy Way to Bring in New Business If You Write Them Correctly
The first thing to understand about case studies is what they are, and what they should not be. Case studies are a viable and effective way to persuade and entice prospects to hire you and your firm. They should not be used to pat yourself on the back for the great work you’ve done or […]
Your Best Clients Can Tell You How to Get New Clients Without Saying a Word. Find out How
One of the best ways to identify a solid base of prospective clients is to look at the profile of your most profitable clients. When you think about cloning them, how would you describe them? Identify specific characteristics such as the industry they’re in, the needs you meet for them, where they’re located and how […]
Need to Develop New Business but Don’t Know Who to Target?
There are basically three ways to get new business: Develop a demographic profile of people and/or businesses you’d like as clients and then develop marketing strategies and tactics to develop new client relationships from among those you’ve profiled Look to meet additional needs of your current clients Ask clients and friends for referrals It’s generally […]
Legal Marketing: There’s an App for That
Would you like to develop a marketing app that could raise your visibility, strengthen your credibility, and generate more leads? “Sure,” you may be saying, “but I wouldn’t know how; I’m not a ‘techie.’” Well, to build a perfectly functional marketing app, you don’t have to understand technology. You just have to keep doing the […]
So you want to be Gloria Allred…or do you?
Over the years, countless lawyers – male and female – have told us they want to be like the media maven Gloria Allred. They want her visibility, her name recognition, her air-time and her ability to attract the kind of clients and cases she attracts. However, when we’re probing for material to pitch to the […]
Can professional service firms be visible and classy?
We were recently talking with a professional services firm that works with high net worth clients. They were interested in increasing their visibility, but hadn’t used public relations in the past because they equated visibility with a lack of class. However, they now had a second generation chomping at the bit to have the media […]
Assistant Account Manager Amy Rossetti Celebrates One-Year Anniversary
After finishing college, Connecticut native Amy Rossetti moved to Los Angeles and began looking for a position that would utilize her educational and internship experience in both public relations and marketing. Then she found it at Berbay. Amy celebrated her one-year anniversary with the firm on June 16. What was Amy’s biggest surprise in joining […]
Should you advertise on bus benches?
Most likely, your first answer to this is no. And I’m not here to sell you bus bench advertising; however, it’s interesting to me that professionals – with the exception of perhaps residential real estate agents – immediately jettison certain marketing tactics, such as bus benches and billboards. In the not too distant past, it […]
The Trump Effect – How to Get Quoted/Interviewed Regularly
Ever wonder why you see the same recycled faces on television or quoted in the newspaper? You may find yourself outraged, because oftentimes they don’t have the experience or even the knowledge that you have. What they have is PR advocates, or the Trump effect. I’m sure you’ve heard the phrase “sex sells”. Well, provocative […]