Experience
Alexa has led various integrated public relations and marketing campaigns, leveraging her extensive experience in media strategy and industry relationships to maximize opportunities and enhance credibility and visibility.
She has obtained numerous successes on behalf of clients including:
- Launched a media strategy that secured opportunities with Forbes, Harper’s Bazaar, Los Angeles Times, Good Morning America, The Washington Post, CNN, The New York Times and NPR.
- Leveraged legislation for a law firm resulting in multiple national and local press opportunities.
- Developed and coordinated multiple content strategies across media, social and events.
- Researched timely topics and created social media content resulting in an increase in search engine ranking.
Background
Before joining Berbay, Alexa played a vital role in the marketing team at Motive Companies, where she developed comprehensive content strategies, secured executive speaking opportunities, and managed PR campaigns in the renewable energy, electrification and communication sectors.
Alexa holds a B.A. in Communications with a minor in Spanish from the University of Georgia.
