Media Training: Interacting with Media
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availability. Getting your name in the media isn’t rocket science, but leveraging every opportunity takes strategy and preparation. Most professionals crave media opportunities but clam up when it’s their time to shine. An attorney […]
Not Sure What Your PR Team Does? Here Are Five Things to Know
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that builds mutually beneficial relationships between organizations and their publics”. If that doesn’t mean much to you, you’re not alone. PR professionals often joke that we have no idea how to explain what we do to […]
Five Essential Tools to Get Your Content in Front of the Right Audience
Getting the right message across to the right people at the right time takes a certain amount of skill. And mastering that skill is particularly important if your firm has embraced content marketing. You can spend all the time and energy in the world producing amazing content, but if you never get that content in […]
Is Your Firm Making These Twitter Mistakes?
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, robotic tweets devoid of any emotion and tone-deaf promotional copy. Unfortunately, on a platform that offers so much potential for engagement, few companies have truly learned how to […]
Plaintiff-Attorney Advertising and Its Impact on Litigation. Is It In, Or Is It Out?
Legal Advertisements and Their Impact on Litigation Legal advertising seeking persons injured by medicines, medical devices, sports helmets or airbags have saturated the airwaves and dominate cyberspace. Stephen G.A. Myers introduces, “The Impact of Plaintiffs’ Lawyer Advertising on Mass-Tort Litigation,” by telling his audience that this is no coincidence. There has been prevalent and increasing […]
What the State Bar’s New Ethics Opinion Means for Your Law Blog
The State Bar of California’s new ethics opinion finally addresses a fuzzy issue: whether attorney blogs are considered advertising. The Bar has decided that personal attorney blogs that are separate from a law firm website do not count as advertising. Well, in most cases. Clear as mud, right? In any case, if you blog, […]
Law Firm Marketing Ideas: Five Social Media Improvements You Can Make Right Now
Social Media Content Ideas for Your Legal Practice Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at […]
Is Your Law Firm Ready for 2017? What You Need to Know from Attorney at Work’s Annual Hot List
Attorney at Work has published its 28th annual list of trends in the legal profession, and it covers everything from law firm marketing and practice areas to technology. Primarily because of the recent election, the legal industry can expect major changes (and virtually every other industry as well). So how should your firm prepare? We’ve […]
The Building Blocks of a Business
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme’s parent company, shared his first-hand experiences. He spoke about his involvement in the planning, fundraising, staffing and marketing of a start-up business that grew into the largest Krispy Kreme franchise in the country, […]
Tech Innovations That Will Change the Legal Industry
The year 2016 was many things, but you can’t argue that it wasn’t important, especially in the area of technology. For better or worse, many of the developments that emerged in 2016 will change the way we live and work. For the legal industry in particular, these innovations will have a significant effect on attorneys’ […]