What’s in Store for Legal Marketing in 2014?
The annual Marketing Partner Forum held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
How Millenials are Changing the Workplace
Who are these Millennials dramatically changing the traditional workplace? And, how is it possible for the traditional office setting to change so drastically between two generations? At the Real Estate & Law (REAL) Symposium at Stanford University, a group of REAL professionals discussed the ever-changing workplace and the traits of the Millennial generation, who make […]
Bisnow’s State of the Market: Los Angeles
Bisnow brought together top execs from the real estate investment and development sector to discuss the economic opportunities present in and around downtown Los Angeles. Many of the panelists held a positive outlook for the LA market, citing a rise in home prices and a recovering labor market as strong indicators of the city’s growing […]
Wake Up and Smell the Coffee: Client Communication is Important for Coffee Shops, Too
This morning, I visited my neighborhood Peet’s Coffee& Tea, where I am a regular. When I reached the front of the line, the barista said that their credit card machine wasn’t working, so it was cash only. I still had some money on my Peet’s gift card, which they were able to accept. In the […]
Maximizing Your Visibility via Conference Marketing
Conferences are a great way for you to get in front of your target audience and for others to get a sense of you and your firm. I’m certain that every professional has participated in a conference in some capacity whether it was speaking, exhibiting, sponsoring or just attending. You likely spent a good amount […]
The Future of Litigation Funding
A recent PR News release addressed the hot topic of litigation funding, a choice that many American attorneys are beginning to embrace. Litigation funder Bentham IMF has put forth a code of best practices for U.S. law firms to follow in order to gain buy-in from attorneys in both the academic and private spheres. To […]
GUEST BLOG: Do You Measure Up?
We’re pleased to have David Ackert of the The Ackert Advisory as our guest blogger. David is recognized for his ability to bring out the business development “best” in those he works with. Ad hoc. That’s the primary theme when it comes to most people’s business development. When our schedule lightens up, we do some […]
Instagram New Update: Direct Messaging
Instagram, the popular mobile device app that lets users share pictures and videos online, recently released a new update: direct messaging. With this new feature, users are able to send videos or photos privately to any of their followers. The recipient and sender are able to comment or “like” the video or photo, as if […]
A Little Goes a Long Way
How do you differentiate yourself when you are one among many? Hampton Inn did it very effectively. On a recent trip to Santa Fe, New Mexico, we stayed at the Hampton Inn on Cerrillos Road, which is one of the main routes into the central Santa Fe area – The Plaza. This stretch has tons […]
What Superb Customer Service Can Do For Your Business
It’s safe to say that everyone has experienced bad customer service. While those memories stick with us for a long time, so do the positive experiences. It’s the little things that our favorite retailers and restaurants do to keep us happy and, more importantly, coming back. We’ve rounded up a few enjoyable and innovative customer […]