Berbay Corp. Account Managers Address California Society of CPAs on Social Networking
November 2009 Megan Braverman and Maggie Lukaszewicz, Account Managers at Berbay Marketing & PR presented “Social Media: Bridging the Networking GAAP” to the California Society of CPAs’ Industry Section on November 18, 2009. The presentation reviewed the “big three” professional networking sites, LinkedIn, Twitter and Facebook, as well as offered advice on how CPAs can […]
2009 – Issue 04: Site Unseen
In this issue: 2009-04 September 2009 Berbay Marketing & PR provides the Marketing Spotlight E-Newsletter as an update on trends in professional services marketing. We hope you find this information useful; however, if you’d like to be removed from the distribution, please click on the SafeUnsubscribe link at the bottom of the e-mail. SITE […]
Search Engine Optimization
Search Engine Optimization Search engine optimization (SEO) refers to the strategy of making your firm’s web pages accessible to the search engines and doing it in a way that makes your page come out in the top search results for the relevant keyword. There are two types of optimization: Organic search engine optimization refers to […]
Berbay Corp. Promotes Two Marketing Professionals
July 2009 Berbay Marketing & PR has announced two promotions: Megan Braverman, previously Assistant Account Manager, has been promoted to Account Manager, and Summer Vernon, formerly Marketing Assistant, has advanced to the position of Assistant Account Manager. Megan will continue to spearhead client projects and build on her demonstrated leadership skills. Summer will expand her […]
Berbay Corp. Sponsors Greater Los Angeles Chapter Association of Legal Administrators Luncheon, “Resurrecting Your Nest Egg”
July 2009 Berbay Marketing & PR sponsored, “Resurrecting Your Nest Egg” presented by the Greater Los Angeles Chapter Association of Legal Administrators (GLAALA) Small Firm Section on July 16, 2009. The presentation included a roundtable discussion with speakers Glennda Adair, a representative for Natalie Pace, and Shelley Whizin, a representative for Green Goddess Investment Club. […]
Berbay Corp. Principal Moderates LMA-LA June Program: Best Practices – Implementing Client Surveys in Law Firms
June 2009 Sharon Berman, Principal of Berbay Marketing & PR, moderated a panel discussion presented by the Los Angeles chapter of the Legal Marketing Association (LMA-LA): “Best Practices: Implementing Client Surveys in Law Firms.” Panelists for the June 17 program were Vickie Spang, CMO of Sheppard Mullin Kathleen Flynn, CMO of Sedgwick Larry Kohn, Kohn […]
Berbay Corp. Selected as Public Relations Counsel for Benjamin S. Crocker Symposium 2009
March 2009 Berbay Marketing & PR was selected to oversee the public relations for the 2009 Benjamin S. Crocker Symposium on Real Estate Law & Business, presented by The Real Property Section of the Los Angeles County Bar Association and The Richard S. Ziman Center for Real Estate at UCLA. Sponsored by major Southern California […]
Berbay Corp. Receives Two PRSA-LA PRism Awards
January 2009 Berbay Marketing & PR received a PRism award and an Award of Excellence from the Public Relations Society of America-Los Angeles Chapter for materials created for two of their clients: Sheldon Mak Rose & Anderson PC (SMRA), an intellectual property law firm, and Horvitz & Levy LLP, the nation’s largest civil appellate firm. […]
Berbay Corp. Adds Two Marketing Professionals
December 2008 Berbay Marketing & PR has announced the addition of two new marketing professionals: Megan Braverman, Assistant Account Manager, and Summer Vernon, Marketing Assistant. Ms. Braverman received her BS in Marketing and Entrepreneurship from the University of Dayton and has previous experience in the real estate and not-for-profit industries. Ms. Vernon received her BA […]
Marketing for Lawfirms
Marketing for Law Firms — Here’s how we get your law firm’s phone to ring: Sound law firm marketing strategy – Your marketing plan outlines priorities and creates a road map to get you where you want to go. Increased law firm visibility – Your consistent marketing and public relations program keeps you in front […]